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Minister of Tourism, Arief Yahya, Holds the Key for Your Successful Business

Published 07 November 2018 07:52 By Zaki Mursidan Baldan

TheNextDev.id/en - Every business owner must finally have similar ultimate goal, a successful venture of their own. Yet, then again, hoping is never the same as achieving or even making an effort forr it. Not, especially, for these days where other serious competitors also make their best efforts to survive the market competition.

Therefore, business diversity or differentiation becomes more and more important lately. But, to diverse requires a business owner to know what his business’s real strenghts and weaknesses. Or, in much simpler phrase, they do need to know themselves, and their competitor, before starting to create diversity of their product or service.

This was all the point given by the Indonesian Minister of Tourism, Arief Yahya, as he became one of the speakers in IDEAFEST X The NextDev 2018, Saturday (27/10). Earlier, Mr. Yahya started with opening up the fact regarding Indonesia’s posiition in world’s tourism-business.

“Indonesia has become the world’s number-nine country with the fastest growth in tourism industry. We position as number three in Asia for the same topic and number one in South-East Asia! So, I do put much belief that we can be and are ready to become a serious tourism-industry competitor in the world,” explained the Minister.

Of course, Mr. Yahya didn’t deliver out those facts to invite applause nor just to say good news for the audiences. Much more importantly, as the Minister continued, was the underlying reason behind all those achievement, a progress in technology, especially that of the digital one!

“Nowadays, almost all of both foreign and domestic tourists are taking advantage from digital technology. This means a big market opening-up for many of those digital companies,” he said.

Needless to say, such massive market opening was indeed a further key-opening for any creative economy proprietors to strive for success. Yet, Mr. Yahya further emphasized, the most fundamental element for success did not lie on the market, but the business-proprietors themselves. Thus they needed to know themselves and their outside world before being able to carefully lay out strategic planning for their product or service.

“Know yourself and you shall win the fight. When you build a company or a business, you build up the competitors, but you can learn from them about your own strenghts and weaknesses,” the Minister said, ever so wisely.